Bullwhip Effect: a Brief Review

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This paper deals with an extensive literature review on bullwhip effect in the current scenario. Bullwhip effect has become an important area of research in supply chain management. A literature review to understand process of bullwhip effect, its sources and measures along with risk associated with, have been undertaken. Procedures for reducing bullwhip effect have been also discussed in a supply chain configuration for collaboration. Bullwhip effect will be an important parameter towards the success of retail houses. In order to deal with the issue different sources of bullwhip effect are being identified. These sources are demand signal processing, rationing game, order batching and price fluctuation. Technique for benchmarking this effect is also being explored.
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Bullwhip Effect; Supply Chain Management; Demand Signal Processing; Rationing Game; Order Batching

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