A Novel Algorithm for Analysis of Buyer Satisfaction for the Third Party Logistics in C2C E-Commerce Market

(*) Corresponding author

Authors' affiliations

DOI's assignment:
the author of the article can submit here a request for assignment of a DOI number to this resource!
Cost of the service: euros 10,00 (for a DOI)


The development level of logistics has been far more behind the demand for E-commerce development and logistics is becoming the bottle neck restricting the E-commerce development of China. In this paper, we focus on buyer satisfaction for the third party logistics in C2C E-commerce market, based on the ORC model, put forward correlative hypotheses and verified the model and hypotheses by means of questionnaire survey and data analysis. The research results are that under C2C net shopping background, operation quality shows no significant positive effect, relationship quality shows less significant positive effect and cost quality shows significant positive effect to buyer satisfaction for the third party logistics, and relationship quality shows significant positive effect to operation quality and cost quality. In C2C E-commerce market, the third party logistics enterprises can take the research results as reference if they intend to improve customer satisfaction degree and obtain further development
Copyright © 2013 Praise Worthy Prize - All rights reserved.


E-Commerce; C2C; Third Party Logistics; Buyer Satisfaction

Full Text:



Theodore P. Stank, Thomas J. Goldsby, Shawnee K. Vickery, Effect of service supplier performance on satisfaction and loyalty of store managers in the fast food industry, Journal of Operations Management, vol. 17, n. 4, pp. 429-448, 1999.

Theodore P. Stank, Thomas J. Goldsby, Shawnee K. Vickery, Katrina Savitskie, Logistics service performance: Estimating its influence on market share, Journal of Business Logistics, vol. 4, n. 1, pp. 27-56, 2003.

Alessandra Marasco, Third-party logistics: A literature review, International Journal of Production Economics, vol. 113, n. 1, pp. 127-147, 2008.

Hau L. Lee, Seungjin Whang, Winning the Last Mile of E-Commerce, MIT Sloan Management Review, pp.54-62, Summer 2001.

Z. H. Ye, The research of the relationship between the customer satisfaction to the third party logistics and to the seller, Master Thesis, Dept. Logistics Management, Southwestern University of Finance and Economics, China, 2009.

Z. L. Ye, L. Cai, Z. H. Ye, L. Dai, Third party logistics service quality and its impact on customer satisfaction of C2C, Science Research Management, vol. 32, n. 8, pp. 119-126, 2011.

M. K.Brady, J. J.Cronin, Some new thoughts on conce- ptuallizing perceived service quality: A hierarchical approach, Journal of Marketing, vol. 65, n. 7, pp. 34-49, 2001.

John T. Mentzer, Daniel J. Flint, Thomas M. Hult, Logistics service quality as a segment-customized process,Journal of Marketing, vol. 65, n. 2, pp. 82-104, 2001.

S. Liu, Z. Fang, Study on the relationship between customer satisfaction and 3PL costs, International Journal of Business and Management, vol. 4, n. 6, pp. 23-28, 2009.

Y. L. Du,Analysis of customer satisfaction for the third party logistics enterprise and its empirical study, Master Thesis, Dept. Management Science and Engineering, Tianjin University, China, 2006.


  • There are currently no refbacks.

Please send any question about this web site to info@praiseworthyprize.com
Copyright © 2005-2024 Praise Worthy Prize